E-bike brand overseas online celebrity marketing report in 2024 a panoramic interpretation of online celebrity marketing
In 2024, the E-bike industry is experiencing rapid growth, and the market scale is expected to expand significantly, benefiting from technological innovation, product diversification, intelligent function integration, lightweight design and focus on specific needs (such as commuting, loading and off-road).In the eyes of industry experts, facebook·ÛË¿¹ºÂò Indeed, it has great development potential, which makes many investors more interested. http://www.skyfans.top/
In this regard, Nox Juxing launched the “2024 E-bike Brand Overseas online celebrity Marketing Report”. Based on its own 7500w+ online celebrity database, it analyzed the user insight of E-bike products, the online celebrity marketing insight of E-bike brand, the online celebrity marketing data of E-bike, the online celebrity insight of E-bike category and the online celebrity list of E-bike category, which helped China overseas brands gain insight into the industry marketing trends and helped brands.
User insight of E-bike products
According to statista data, the global electric bicycle market is expected to grow from 3.498 billion in 2024 to 5.178 billion in 2029, and the market size is expected to reach 210.63 billion US dollars in 2028.
In terms of market distribution, Europe and North America are the main markets. The United States prefers large-size E-bike, while Europe has higher demand for smaller sizes (such as 20-inch and 24-inch). At the same time, the demand for E-bike in Japan and Southeast Asia is also rising.
E-bike brand overseas online celebrity marketing report in 2024: panoramic interpretation of online celebrity marketing in the first half of the year Image source: Nox Juxing
The main buyers are mostly office workers or students, and the users are mainly aged between 25 and 34, followed by 18-24 and 35-44. In terms of gender distribution, women account for 36.8% and men account for 63.2%.
E-bike brand overseas online celebrity marketing report in 2024: panoramic interpretation of online celebrity marketing in the first half of the year Image source: Nox Juxing
Practicality and convenience are the reference standards for most users. Such as folding function, easy to put in the car, saving space, etc. Other important factors include the fun and interest of cycling, and the application of E-bike in commuting, school, fitness and shopping.
In the user evaluation, practicality and convenience, cost performance, health and fitness, performance, design and aesthetics have all been highly rated.
E-bike brand overseas online celebrity marketing report in 2024: panoramic interpretation of online celebrity marketing in the first half of the year Image source: Nox Juxing
E-bike brand online celebrity marketing insight
The United States is one of the largest electric bicycle markets in the world, with great market potential. The demand for E-bike in Canada market is also increasing gradually. Europe has a strong cycling culture and high market penetration, and it is one of the main markets for electric bicycles. Oceania takes Australia as its main market.
E-bike brand overseas online celebrity marketing report in 2024: panoramic interpretation of online celebrity marketing in the first half of the year Image source: Nox Juxing
Although Big online celebrity and Super online celebrity are very important in enhancing brand image and trust, small and medium-sized online celebrity has become a popular choice for E-bike brand cooperation because of its high fan stickiness and cost performance.
When choosing KOL cooperation, overseas merchants should consider diversified online celebrity combinations, optimize the delivery strategy by using data analysis, and pay attention to content customization and long-term cooperative relationship, so as to achieve more effective brand promotion and market penetration.
E-bike brand overseas online celebrity marketing report in 2024: panoramic interpretation of online celebrity marketing in the first half of the year Image source: Nox Juxing
Among the preferred forms of cooperation, “End Broadcast” is favored because of its comprehensive display of product characteristics. For small and medium-sized online celebrity, brands usually use commission or free cooperation, while cooperation with big online celebrity tends to be a one-price or replacement form.
E-bike brand overseas online celebrity marketing report in 2024: panoramic interpretation of online celebrity marketing in the first half of the year Image source: Nox Juxing
E-bike online celebrity marketing data
Take Giant brand as an example, it mainly carries out KOL marketing through YouTube, Instagram and TikTok platforms, and most of KOL fans are below 100k, accounting for 68%. Mainly in Australia, Canada, India, Britain and other countries for marketing.
E-bike brand overseas online celebrity marketing report in 2024: panoramic interpretation of online celebrity marketing in the first half of the year Image source: Nox Juxing
Let’s take a look at the market launch of the Gotrax brand. Most KOL fans are also below 100k, accounting for 35%, while KOL fans of 100-500k also account for a considerable proportion, accounting for 34%. The main markets include Indonesia, Italy, Britain, the United States and France.
GOTRAX’s KOL cooperation strategy also attaches importance to small and medium-sized KOL, but compared with Giant, GOTRAX has more cooperation in KOL with a fan size of 100-500k K. In addition, GOTRAX’s Top5 KOL classification shows that the brand cooperates with KOL in lifestyle, bicycle, technology and other fields, which shows that its marketing strategy focuses more on the combination of lifestyle and technology.
Online celebrity insight into E-bike category
In the first half of 2024, on the platforms of YouTube, TikTok and Instagram, the E-bike category online celebrity was distributed in North America, Europe, Southeast Asia, Latin America, the Middle East and Africa, and the Asia-Pacific region.
Among them, there are relatively many online celebrity in Europe, North America and Southeast Asia, which reflects that E-bike has a high degree of attention in these regions and has great market potential.
E-bike brand overseas online celebrity marketing report in 2024: panoramic interpretation of online celebrity marketing in the first half of the year Image source: Nox Juxing
The number of micro-online celebrity on Instagram platform far exceeds TikTok and YouTube. There is little difference among the three platforms in online celebrity magnitude. TikTok has more micro-online celebrity than YouTube, which has great development potential, but it is not as good as YouTube in the number of medium and large online celebrity. E-bike fans in online celebrity are mainly distributed in the United States, India, Britain, Australia and Canada.
Therefore, for E-bike brand, Instagram, micro-online celebrity and micro-can cooperate to expand the exposure, TikTok has the potential to be laid out in advance, and large-scale online celebrity in YouTube has advantages to focus on cooperation. At the same time, the United States, Indian and other countries with mainly distributed fans should choose online celebrity in a targeted manner.
E-bike brand overseas online celebrity marketing report in 2024: panoramic interpretation of online celebrity marketing in the first half of the year Image source: Nox Juxing
E-bike category online celebrity list
In “2024 E-bike Brand Overseas Marketing Report in online celebrity”, Nox Juxing sorted out the online celebrity related to E-bike category based on its own 7500W+ data, helping the brand to quickly match the right online celebrity.
